Ultimate Facebook Ads Masterclass

About Course

In today's digital world where most of our time is spent on social media platforms, getting the attention that we deserve can be very challenging. For this purpose, we all should be very focused on how to make the best out of these advertisement platforms and our digital marketing campaigns. I will teach you whatever I have learnt from working with global customers, the best practices and some useful hacks.


In this in depth course of Facebook Ads, I will take your step by step from all the processes that are involved in creating a successful Facebook Ads Campaign.

Starting from the beginner level including the overview of Facebook Business Manager, Ads Structure and Audience Targeting to Advance level conversions tracking and optimization.

What Will I Learn?

  • Overview of Facebook Ads
  • Understanding customer intent
  • Understanding Ads Structure.
  • Define your customers.
  • Craft the buyer journey.
  • Facebook Business Manager.
  • Creating Campaigns.
  • Creating Adsets.
  • Creating Ads.
  • Audience Targeting.
  • Custom Audiences.
  • Lookalike Audiences.
  • Re targeting.
  • Audiences Exclusion.
  • Conversions Tracking.
  • Facebook Pixel.
  • Standard & Custom Events
  • Testing & Optimization.

Topics for this course

13 Lessons03h 55m

Facebook Advertising

Facebook Advertising & its Structure8:37
Before Getting Started & Customer Journey8:51
Facebook Ads Auction4:43

Facebook Business Manager

Campaigns, Adsets & Ads

Conversions Tracking

Optimization & Conclusion



  • Internet Connection.
  • Willingness to learn.
  • Growth mindset.

Target Audience

  • Students who want to pursue their career in as an advertiser or digital marketer.
  • Business owners who want to expand & generate more sales.
  • Anyone who want to run a branding or marketing agency.
  • Student or professionals who want to up skill themselves.
  • Professionals who wants to deliver better marketing results.