Ultimate Google Ads Masterclass

About Course

In today's digital world where most of our time is spent on social media platforms, getting the attention that we deserve can be very challenging. For this purpose, we all should be very focused on how to make the best out of these advertisement platforms and our digital marketing campaigns. I will teach you whatever I have learnt from working with global customers, the best practices and some useful hacks.


In this in depth course of Google Ads, I will take your step by step from all the processes that are involved in creating a successful Google Ads Campaign.

Starting from the beginner level including the overview of Google Ads, it Structure and Audience Targeting to Advance level conversions tracking, tools involved and ads optimization.

What Will I Learn?

  • Overview of Google Ads.
  • Understanding customer intent.
  • Understanding Ads structure.
  • How ads auction work.
  • Define your goals.
  • Define your customers.
  • Craft the buyer journey.
  • Exploring Ads Dashboard.
  • Exploring Campaigns.
  • Exploring Ad Groups – SKAGS & STAGS.
  • Exploring Ads & Keywords.
  • How keywords work.
  • Brainstorm ideas.
  • Tools to help.
  • Keyword planner.
  • Selecting audience.
  • Customer LTV.
  • Deciding bidding strategy.
  • Ads extensions.
  • Write a great ad.
  • Responsive search ad.
  • Conversions tracking.
  • Google analytics.
  • Google tag manager.
  • Testing strategies.

Topics for this course

18 Lessons04h

PPC Advertising

PPC Advertising & Its Structure5:03
Google Ads Auction9:13
Goals & Customer Journey5:41

Campaigns, Adgroups & Ads

Ads Dashboard


Conversions Tracking

Testing & Conslusion



  • Internet Connection.
  • Willingness to learn.
  • Growth mindset.

Target Audience

  • Students who want to pursue their career in as an advertiser or digital marketer.
  • Business owners who want to expand & generate more sales.
  • Anyone who want to run a branding or marketing agency.
  • Student or professionals who want to up skill themselves.
  • Professionals who wants to deliver better marketing results.