Ultimate Marketing Fundamentals

About Course

In today's digital world where most of our time is spent on social media platforms, getting the attention that we deserve can be very challenging. For this purpose, we all should be very focused on how to make the best out of these advertisement platforms and our marketing campaigns. I will teach you whatever I have learnt from working with global customers, the best practices and some useful hacks.


In this in depth Marketing Fundamentals Course, we will discuss the basic fundamentals of any marketing campaign either it is on a Digital Platform or any conventional channel.

We will cover all the stages involved in planning, strategizing & execution phase of any marketing campaign including the clarity of business, its customers and the channels that should be using for the communications. We will also talk about the content & its strategy to have an impact on your audience based on their buying journey.

What Will I Learn?

  • Marketing Framework.
  • Clarity of Business.
  • Who & When - Your customers.
  • Marketing Channels.
  • Why? Marketing Objectives & KPIs.
  • Content strategy.
  • Content creation.
  • Content optimization.
  • Social Media Channels.

Topics for this course

5 Lessons35m

Marketing Fundamentals

Marketing Framework18:40
Your Business & Customers4:29
Marketing & Social Media Channels4:29
Marketing Objectives & KPIs4:29
Content Strategy & Conclusion4:29


  • Internet Connection.
  • Willingness to learn.
  • Growth mindset.

Target Audience

  • Anyone who's associated with Marketing domain.
  • Marketing students and professionals.
  • Students & professionals who want to get a better understanding of the Marketing basics.
  • Anyone who wants to get better results from their Marketing campaigns.
  • Anyone who wants to pursue his/her carrier in marketing.